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War Bonds

The governments of all belligerent countries issued special loans to finance their expenditure after the war began. To mobilize the financial resources of their peoples required concerted war bonds propaganda. War bonds were seen as the home front’s contribution to victory.

Overview

War bonds are a means for governments to borrow money in times of war. They are debt securities issued by the government to finance the country’s efforts related to the war. These certificates were to be purchased as temporary loans to the government by a large number of investors. As retail bonds they were marketed directly to the public and, made available in a wide range of denominations, were affordable to all social classes even though the majority of investors were not individuals but institutions and large corporations. Motives to sign war bonds were not only the high interest rates but also patriotism and social pressure. Thus the campaigns to buy bonds were often accompanied by appeals to patriotism and conscience. However, the returns of the various war bonds campaigns in all countries also depended on the military situation. In all countries an increasingly sophisticated propaganda drove the campaigns for war bonds mobilising the home front to support the troops and to contribute to the common aim: victory.

War Finance by Central Powers and Russia

Germany, Austria-Hungary and Russia primarily financed their war efforts with war bonds. Since the Central Powers were excluded from international financial markets after the outbreak of the war, both countries had to largely rely on domestic borrowing. Their governments were reluctant to raise taxes so they took out war credits and war bonds (Kriegsanleihen). Germany’s nine war bonds generated a total of 97 billion marks and Austria-Hungary’s eight war bonds generated 53 billion krones. However, beginning in 1916 the discrepancy between the revenues and the costs of the war increased such that the roots of the post-war inflation can be seen in a financial policy that sought in vain to impose the costs of the war on the enemies after victory.

War Finance by Western Allies

The allied policy also wanted to make the enemies compensate for the costs of the war. In contrast to the Central Powers they were eventually able to do so. The French government issued a total of four National Defence Bonds (Emprunts de la Défense Nationale) whereas the British government relied on taxes being complemented by short-term treasury bills and exchequer bonds. However, the three British war bonds generated a total revenue of approximately 3.3 billion pounds. Between 1917 and 1919, the United States government issued five so-called “Liberty Bonds” to raise money for its military engagement generating a total of over 20 billion dollars. The fatal article 231 of the Versailles Treaty (known as the “War Guilt Article”) that made Germany responsible for all damages that were to be compensated must be seen in light of the wartime economy and the huge debts of all allied powers.

Steffen Bruendel, Goethe Universität Frankfurt am Main

Section Editor: Emmanuelle Cronier
Steffen Bruendel: War Bonds, in: 1914-1918-online. International Encyclopedia of the First World War, ed. by Ute Daniel, Peter Gatrell, Oliver Janz, Heather Jones, Jennifer Keene, Alan Kramer, and Bill Nasson, issued by Freie Universität Berlin, Berlin 2015-04-21. DOI: 10.15463/ie1418.10616
Note

Images18

Hun or Home? U.S. Liberty Loan Campaign, c. 1918
Henry Raleigh’s Liberty Loan Campaign poster shows a woman clasping her child as a German soldier approaches threateningly.
Raleigh, Henry: Hun or Home? Buy more Liberty Bonds, U.S. Liberty Loan Campaign, colour lithograph, 1918; source: Library of Congress Prints and Photographs Division, LC-USZC2-654, http://www.loc.gov/pictures/item/2002719437/.
Courtesy of the Library of Congress.

About War Loan Bonds
This poster, released by the Commonwealth of Australia in 1918, explains what War Loan Bonds are, how much they cost, and where to buy them. Australians are encouraged to invest, because “… we are at war. Because we must have money as well as men in the fight for freedom. Because every Bond you buy helps to win the war.”
Unknown artist: About War Loan Bonds, 1918, Sydney.
IWM (Art.IWM PST 10647), http://www.iwm.org.uk/collections/item/object/30035.

All for War! – Subscribe to the Five and a half per cent War Loan, 1916
Produced during the period Kerensky’s Provisional Government, the design shares with British advertising the acknowledgement of the role of women in the labour force and pushed the representation of women beyond the stereotypical images of the nurse and the mother. The artist has abandoned the Art Nouveau styles associated with the Tsarist Russia and, instead, favoured a realist and illustrative approach that spoke for a modern democratic vision of the world. The caption reads: “All for War! Subscribe to the Five and a half per cent War Loan.”
Unknown artist, 1916, St Petersburg, Russia.
IWM (Art.IWM PST 1646), http://www.iwm.org.uk/collections/item/object/27884.

Banco di Roma, poster, 1917
The poster shows an Italian infantryman looking fondly down at the child beside him. The child holds an Italian war loan collection box in the shape of a stylised bomb. The text reads: “Bring in your money box so Dad will soon come back victorious. Bank of Rome. Subscription for national loan 1917. Interest rate 5%”.
Aurelio Craffonara, 1917, Italy.
IWM (Art.IWM PST 0545), http://www.iwm.org.uk/collections/item/object/5720.

Forge the German Sword – Subscribe to the War Loan, Willy Szesztokat, 1917
Graphic artists in Germany adapted avant-garde art styles to poster design. In the attempt to rally the spirit of the nation a blacksmith depicted in a manner reminiscent of “Die Blaue Reiter” brings to bear implicit memories of Germanic and Norse mythology in the representation of the forge.
Szesztokat, Willy, 1917, Germany.
IWM (Art.IWM PST [6349]), http://www.iwm.org.uk/collections/item/object/25916.

Fourth Liberty Loan, poster, 1918
This U.S. War bonds poster shows the Statue of Liberty in ruins and the New York skyline in flames. The text reads: “That liberty shall not perish from the earth – Buy liberty bonds – Fourth Liberty Loan.”
Pennell, Joseph: Fourth Liberty Loan Poster, color lithograph, n.p., 1918; source: Library of Congress Prints and Photographs, LC-DIG-ppmsca-18343, http://www.loc.gov/pictures/item/2002712077/.
Courtesy of the Library of Congress.

Kultur vs. Humanity, poster
This poster advertising liberty bonds shows a Canadian soldier holding a drowned Red Cross nurse and shaking his fist at a German submarine. The text reads: “Victory Bonds will help stop this – Llandovery Cast[le] – Kultur [Culture] vs. Humanity”. The poster is a reference to the sinking of the Canadian hospital ship HMHS Llandovery Castle by a German U-Boat in 1918 – perceived as one of the worst atrocities committed during the First World War.
Unknown artist: Victory Bonds will help stop this, colour lithograph, Canada, 1918; source: Library of Congress Prints and Photographs Division, LC-USZC4-12169, http://www.loc.gov/pictures/item/2004666234/.
Courtesy of the Library of Congress.

“Remember Belgium”, poster
Still in 1918, the US war propaganda drew on earlier press reports on German atrocities in Belgium. The poster advertising the war bonds of the Fourth Liberty Loan depicts a German soldier with the characteristic “Pickelhaube” (spiked helmet) dragging a reluctant girl behind him with a burning city in the background.
Young, Ellsworth: Remember Belgium–Buy bonds–Fourth Liberty Loan, color lithograph, USA, c. 1918; source: Library of Congress Prints and Photographs Division, LC-USZC4-4441, http://www.loc.gov/pictures/resource/cph.3g04441/.
Courtesy of the Library of Congress.

Cacciali Via! (Send Them Back!), poster, 1916
The poster shows an Italian infantryman, moving determinedly towards the right, holding a bayonet in his right hand. His wife stands beside him, holding a baby in her right arm, and resting her left hand on her husband’s shoulder. The text reads: “CACCIALI VIA! R. e C. SOTTOSCRIVETE AL PRESTITO” (Send them back! Subscribe to the loan).
U. Finozzi, 1916, Italy.
IWM (Art.IWM PST 2695), http://www.iwm.org.uk/collections/item/object/9265.

Australia’s Seventh War Loan
A propaganda poster from 1918 for Australia’s seventh war loan showing a camouflaged tank in a battlefield. The text reads: “Seventh War Loan: War Bonds Like Tanks, Break the Huns’ Ranks”.
Unknown artist: Seventh War Loan, 1918, Sydney.
IWM (Art.IWM PST 10628), http://www.iwm.org.uk/collections/item/object/30020.

Sure! We’ll Finish the Job, poster, 1918
“When I was asked to make a Victory Loan poster … I took the working man as my hero, because I knew the whole success of the loan depended on the working man.” The poster sold more than three million copies and was the most widely distributed of the war. The Liberty Loans campaign produced phenomenal quantities of posters, over 10 million being issued for the Fourth Liberty Loan alone.
Beneker, Gerrit: ‘Sure! We’ll Finish the Job,’ colour lithograph, n.p., 1918; source: Library of Congress Prints and Photographs Division, LC-USZC4-9651, http://www.loc.gov/pictures/item/2002708892/.
Courtesy of the Library of Congress.

Indian War Loan 1918, poster
This poster shows an Indian infantryman standing in a trench and looking out over the desert, with his rifle resting on top of the trench. The soldier, doing his part by fighting in the trenches, calls on the public to buy war loans.

Dobson, J. L. Herbert: Indian War Loan 1918, poster, 1918, India; source: Imperial War Museums, Art.IWM PST 12522, http://www.iwm.org.uk/collections/item/object/7547.

Weekly war loan subscriptions
The children of Gibbons Road School, Willesden, pay in their weekly war loan subscriptions. Once the subscription had reached 15/6 a certificate was handed to the child.
Unknown artist, n.d., Gibbons Road School, Willesden, London.
IWM (Q 30245), http://www.iwm.org.uk/collections/item/object/205296160.

War Loan Bond Propaganda
In this Australian propaganda poster we see a child clutching a war loan bond to her chest. The text reads: “My Daddy bought me a War Loan Bond, did yours?”
A E: My Daddy Bought me a War Loan Bond, n.d., Sydney.
IWM (Art.IWM PST 10625), http://www.iwm.org.uk/collections/item/object/8254.

“Women! Help Australia’s sons win the war” poster, 1918
The Australian War Loan Bonds poster campaign called specifically upon women to fund the war effort. The text reads: “Women! Help Australia’s sons win the war. Buy War Loan Bonds.”
Unknown artist, 1918, Australia.
IWM (Art.IWM PST 10622), http://www.iwm.org.uk/collections/item/object/30016.

Kameraden, Zeichnet die Siebente Kriegsanleihe, poster, 1917
When the treasury started using images and slogans to advertise for war loan subscriptions from 1917, these often depicted soldiers as stylised, traditional heroes. This medieval knight, marching through a hail of arrows, for example, bore little resemblance to the warfare that defined the First World War. The text translates: “Comrades, Subscribe to the Seventh War Loan.”
Leo Schnug, 1917, Germany.
IWM (Art.IWM PST 3213), http://www.iwm.org.uk/collections/item/object/23938.

War bonds appeal in London
An event to promote the sale of war bonds in Trafalgar Square, London, November 1917.
Nicholls, Horace (Photographer), November 1917, London, England.
IWM (Q 30328), http://www.iwm.org.uk/collections/item/object/205296239.

Help Us Win!, Fritz Erler, 1917
Soldiers attached to the Central Powers were regularly represented as solitary, often tortured existential figures. They embodied the sense of ultimate sacrifice attached to a warrior myth in the battle of Kultur against civilisation promulgated by the military authorities.
Fritz Erler, 1917, Germany.
IWM (Art.IWM PST [5783]).