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Stereotypes

This article summarises the main wartime stereotypes that defined war propaganda in Germany, France, Great Britain, the USA and Russia. It focuses less on particular details of each national enemy image and more on the basic make-up of wartime stereotypes and specific national perceptions of enemy soldiers.

Introduction

In 1914, all combatant nations had to secure popular support for the war effort, motivate men to fight, and forge national unity against a common enemy. In order to fuel the necessary antagonism, war propaganda reduced enemies to stereotypes: crude and clichéd generalisations based on nationalist and sometimes racist prejudice. In 1915, the German poet Erich Mühsam (1878-1934) summarised the crux of such wartime stereotypes, suggesting that while accusing each other of being “barbarians” all combatant nations were proceeding to devastate the world.1 The assumption that the respective enemy disregarded fundamental humanitarian principles and the laws of war implied that military victory was a matter of life or death for one’s own nation.

The basis for such allegations of barbarism against Germany lay in her army’s conduct during the invasion of Belgium. This can, at least partly, be regarded as a consequence of one of the most fateful enemy perceptions during the war: the widespread German fear that seemingly harmless civilians would turn into guerilla-fighters, “franc tireurs”, and attack unsuspecting German soldiers. This apprehension led the troops invading Belgium and France in 1914 to react to perceived threats with excessive violence and destruction. Similar allegations accompanied the conduct of Russian troops in Eastern Prussia and Austrian troops in Serbia.

Germany justified such atrocities by claiming them to be a proportionate retribution for the enemy’s alleged breach of international law. This, in turn, set the tone for reciprocal accusations of barbarism and inhumanity. The depiction of both real and imagined German atrocities was a constant reminder in Allied propaganda that only a thoroughly defeated Germany would guarantee peace.

Great Britain

The initial British nickname for German soldiers – Fritz – presumed an unquestioning submission to military values, but also contained an air of respect for military prowess. This grudging respect, however, changed early in the war. Accusations of barbarism were first targeted at Wilhelm II, German Emperor (1859-1941), and were then extended to German soldiers, who were said to enjoy cruelty and murder. They were depicted as militarised, inhuman monsters, who were involved in torturing innocent civilians, cutting off children’s hands and women’s breasts, and were thus seen to be targeting the most helpless victims. Such images were central to British propaganda, which warned its citizens that, in the words of Rudyard Kipling (1865-1936), “The hun is at the gate”.2 The destruction in Belgium and France, the mistreatment of civilians, the execution of the British nurse Edith Cavell (1865-1915), the U-Boat war and the sinking of the Lusitania, were repeatedly evoked to reinforce the stereotype that Germans were brutish, immoral, evil and homicidal.

France

France also defined the war as a struggle between civilisation and barbarism, arguing that the Germans could not claim to have made any cultural achievements or to even have human qualities. The French depiction of German soldiers as stupid, uncivilised and malicious brutes, who had internalised German militarism, was reflected in the term “boche”.

Russia

In 1914, Russia was faced with the dilemma that her long-standing antagonist – Austria-Hungary – had been overtaken by Germany as the nation’s main enemy. Borrowing from British and French propaganda, Russia particularly focused on Germany’s crimes against enemy civilians, denouncing the soldiers as violent, militarist savages, as well as pigs, bloodsuckers and henchmen. Referring to the nation’s Christian traditions, Russian propaganda also associated the invading troops with Satan. Such stereotypes sought to inspire fighting spirit and unity within the very heterogenous Russian military. At this time, many Russian soldiers failed to identify with either the Russian nation or its reasons for war.

United States of America

The derogative term many Americans used to refer to the Germans was “Krauts”, referencing the excessive fondness amongst German immigrants living in the United States for sauerkraut. Once they had taken up arms, however, U.S. propaganda adopted the British stereotype of the Huns, and began to depict the soldiers as dehumanised caricatures, for example, gorillas with spiked helmets. In addition to barbaric enemy stereotypes, which aimed at dehumanising the enemy, both the Allies and the Central Powers ridiculed their adversaries in order to bolster their belief that their opponent could be defeated.

Germany

In 1914, German propaganda focused on England (representing Great Britain) and Russia as the nation’s main adversaries. Britain’s decision to enter the war was perceived as treachery on the part of a fundamentally kindred nation. Hatred, envy, and rivalry were regarded as England’s main motivations, and these were considered to be intrinsic causes of the war. Such notions were rooted in Germany’s perception of England as a perfidious Albion, driven by mercantilist rather than idealistic motives. In line with this tension between affinity and resentment, the German nickname for English soldiers – Tommies – conveyed both respect, real hatred, or both, but not condescension.

Such a courtesy was not extended to British and French colonial soldiers, whom German propaganda depicted as allegedly deformed, ferocious, animal-like creatures. Conflict with Russia, whose soldiers were called Panje or Russki, was justified with classic racist prejudice against violent, half-asiatic cossack hordes, who were depicted as unclean, illiterate and brutish drunks. Accusations of Russian barbarism were strongest as Germany reacted to the Russian invasion of Eastern Prussia. German propaganda decried many atrocities, including the destruction of infrastructure, civilian deportations and rapes.

Vanessa Ther, Independent Scholar

Section Editor: Christoph Nübel
  1. Cited in: Bruendel, Steffen: 1914 Zeitenwende. Künstler, Dichter und Denker im Ersten Weltkrieg, Munich 2014, pp. 89f.
  2. Koch-Hillebrecht, Manfred: Die Deutschen sind schrecklich. Geschichte eines europäischen Feindbildes, Berlin 2008, p. 131.
Vanessa Ther: Stereotypes, in: 1914-1918-online. International Encyclopedia of the First World War, ed. by Ute Daniel, Peter Gatrell, Oliver Janz, Heather Jones, Jennifer Keene, Alan Kramer, and Bill Nasson, issued by Freie Universität Berlin, Berlin 2015-09-24. DOI: 10.15463/ie1418.10734
Note

Images13

“Atrocity in Kalisz”, Russian postcard
This Russian postcard, entitled “Atrocity in Kalisz”, shows the German destruction of the city of Kalisz in an emotionally saturated painting. The accompanying text tells of the rape of a woman in front of her brothers and father, who were subsequently shot.
Unknown artist [probably Aleksandr Apsit]: Atrocity in Kalisz, postcard, Russian Empire, n.d.; source: private collection of Alexander Medyakov.
Contributed by Alexander Medyakov.

Propaganda poster featuring Edith Cavell
This Canadian poster exemplifies how the Allies used Edith Cavell’s execution to rally the population for the war effort. Cavell was a Red Cross nurse in Belgium, executed by the Germans in 1915 for helping over two-hundred Allied soldiers escape to neutral Holland.
Unknown artist, n.d., Canada.
IWM (Art.IWM PST 12217), http://www.iwm.org.uk/collections/item/object/30888.

American propaganda/liberty bond poster
Ellsworth Young’s Liberty Bond poster „Remember Belgium“ plays with fears and emotions prevalent in wartime America. The silhouette of a German soldier, easily recognizable by his bushy moustache and Pickelhaube, drags a young Belgian girl from the flames of a burning village. The eerie green sky emphasizes the insinuated atrocity.
Young, Ellsworth: Remember Belgium–Buy bonds–Fourth Liberty Loan, color lithograph, New York, 1918; source: Library of Congress, 96507603, http://hdl.loc.gov/loc.pnp/cph.3g04441.
Courtesy of the Library of Congress.

“Halt the Hun!” third U.S. Liberty Loan campaign, poster
Henry Raleigh’s poster for the third U.S. Liberty Loan campaign from 1918 shows an American Doughboy halting a German infantryman in his attempt to harm a woman and her child.
Raleigh, Henry: Halt the Hun! Third U.S. Liberty Loan Campaign, poster, 1918; source: Library of Congress Prints and Photographs Division, WWI Posters, LC-USZC2-655, http://www.loc.gov/pictures/item/93515947/.
Courtesy of the Library of Congress.

Hun or Home? U.S. Liberty Loan Campaign, c. 1918
Henry Raleigh’s Liberty Loan Campaign poster shows a woman clasping her child as a German soldier approaches threateningly.
Raleigh, Henry: Hun or Home? Buy more Liberty Bonds, U.S. Liberty Loan Campaign, colour lithograph, 1918; source: Library of Congress Prints and Photographs Division, LC-USZC2-654, http://www.loc.gov/pictures/item/2002719437/.
Courtesy of the Library of Congress.

Kultur und Barbarismus, caricature
Caricature from a German satirical magazine responding to the accusations against a barbaric German “Kultur.” The text reads: “Seht die Kultur / und ihre Spur / Hier die Barbaren / und ihr Verfahren” (‘See the Culture and its tracks/ Here the Barbarians and their acts’).
Unknown artist: Kultur und Barbarismus, caricature, Kladderadatsch, pp. 2-3, 11 October 1914, source: Universitätsbibliothek Heidelberg, http://digi.ub.uni-heidelberg.de/diglit/kla1914/0648 and http://digi.ub.uni-heidelberg.de/diglit/kla1914/0649.
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Germany license: http://creativecommons.org/licenses/by-sa/3.0/de/deed.en.

The Sad Musicians, postcard
Although demeaning or barbaric images of “the enemy” were not part of Germany’s official war propaganda, such stereotypes were widely distributed through unofficial channels. This postcard from 1914/1915 entitled “The Sad Musicians” caricatures three severely injured Entente soldiers, suggesting that the pitiful creatures were merely reduced to playing “dissonant shit in the European concert”. Towards the end of the war, such propaganda images of weak and ridiculous enemies made it more difficult for the German population to admit that such adversaries had actually defeated the German army militarily and thus implicitly reinforced the stab-in-the-back-myth.
Unknown artist: Die traurigen Musikanten, Germany, 1914/1915; source: Deutsches Historisches Museum, Do 84/372.
© DHM (Do 84/372), Berlin.

1914! Les Assassins!
The drawing shows Wilhelm II, German Emperor, and Francis Joseph I, Emperor of Austria, as murderers, wearing black masks and carrying knives from which blood is dripping. In the background is a looming outline of the Imperial eagle, with blood dripping from its talons. The two emperors are depicted as trampling on papers of international agreements and of international law, thus pushing towards war. The text reads: “1914! The murderers!”. This is an example of how France, as part of its mobilization, rallied its citizens by portraying the German and Austrian emperors as murderers whose policies had caused the war. The artist Maurice Neumont was a member of the patriotic school of French artists, who created French propaganda posters during the war.
Neumont, Maurice: 1914! Les Assassins!, lithograph, 1914, Paris; source: Library of Congress Prints and Photographs Division, LC-USZC2-3994, http://www.loc.gov/pictures/item/99613692/.
Courtesy of the Library of Congress.

Destroy This Mad Brute, recruitment poster
This U.S. recruitment poster by Harry Ryle Hopps, entitled “Destroy This Mad Brute”, depicts a giant ape wearing typical Prussian Pickelhaube inscribed “Militarism”, wielding an enourmous club inscribed “Kultur” and sporting a twirled moustache of the type German Emperor Wilhelm II was known to wear. His left arm clutches a barebreasted female as he encroaches upon America.
Hopps, Harry Ryle: Destroy This Mad Brute, Enlist, U.S. Army, lithograph, U.S.A., 1917; source: Library of Congress Prints and Photographs Division, LC-DIG-ds-03216, http://www.loc.gov/pictures/item/2010652057/.
Courtesy of the Library of Congress.

Russian proverbs about Germans, postcard
This postcard has Russian folk sayings about Germans written below the beastly drawing. The text reads: “Russian folk proverbs about the Germans. Necessity is the mother of invention (regarding the alien foreigners). / A German has tools for all purposes. / A cunning German has invented “a monkey”. The stamp in the right corner says “The printing house of I.M. Mashistova in Moscow”.
Unknown artist, postcard, Russian Empire, n.d.; source: private collection of Alexander Medyakov.
Contributed by Alexander Medyakov.

Russian propaganda postcard
This Russian postcard pictures “the ideal social order”, ie. the Russian one as identified by their national symbols hammer and sickle, as pressed down by a German “Pickelhaube” (spiked helmet). The quatrain reads: “Everything is pressed down with a soldier’s helmet, / – An ideal social order! / In accordance with the newest Prussian method, / A hero should take only a lash with him.”
Unknown artist: The Ideal Social Structure, postcard, Russian Empire, n.d.; source: private collection of Alexander Medyakov.
Contributed by Alexander Medyakov.

The Triumph of “Culture”, caricature
This caricature, “the Triumph of ‘Culture’”, published in Punch Magazine on 26 August 1914, shows the smoking ruins of a Flemish village and in the foreground a dead family. The father is slightly apart from the woman and her child. The positions of the adults imply a last desperate act of familial defence of their child, for the man is slightly in front of them and the woman’s arm is wrapped round the child. Standing over the corpses is a German officer in ceremonial uniform, thus hinting heavily at the Kaiser and the Crown Prince, holding a German flag in one hand and a pistol in the other. He looks down at the bodies without any sign of emotion: he is an unfeeling war machine.
Partridge, John Bernard: The Triumph of “Culture,” caricature, in: Punch Magazine, 26 August 1914, p. 185; source: Universitätsbibliothek Heidelberg, 327516, http://heidicon.ub.uni-heidelberg.de/id/327516.
This file has been identified as Public Domain Mark 1.0: http://creativecommons.org/publicdomain/mark/1.0/.

A brilliant war plan, propaganda postcard
This German propaganda postcard shows two decrepit Russian soldiers in shredded uniforms. The caption, in broken German with a mock Russian accent, reads: “Russian border guards – Dimitri, I have brilliant war plan: I throw away rifle, run over and get proper fed!”
Trier, Walter: Russische Grenzsoldaten, Kriegskarte der „Lustigen Blätter“ Nr. 6, postcard, Germany 1914; source: Lebendiges Museum Online, Deutsches Historisches Museum, PK 96/336, http://www.dhm.de/lemo/objekte/pict/96003685/index.html.
© DHM (PK 96/336), Berlin.